I do not theorize about growth. Over the last 10+yrs, I built acquisition and GTM pipelines for CareerTech and B2B platforms, specializing in technical talent that ignores standard marketing.
At Outco and ApplyPass, I led a 15+ person acquisition team to generate $3M+ in combined pipeline. When we ran the Interview Kickstart pilot, we dialled in audience targeting until the matured final month produced a 4.26x return on ad spend.
In practice, theoretical playbooks break down when tracking leaks or inboxes hit spam. I bridge that gap by wiring cold outbound, high-intent paid campaigns, and CRM routing with production code, including ClearlyHired, an individual AI application I developed for software engineers.